Offering Data-backed insights to large conglomerates, businesses houses, derma-grade D2C brands, and niche start-ups

As India is transforming from an aspiration-led economy to a middle-income market, there is growing demand for beauty and personal care products. Besides the rise in discretionary income, other factors such as demographic dividend (46% of the population is aged below 25), transformation multi-channel retail distribution systems and spurt in influencer driven marketing are further fuelling growth of the BPC industry in India. The aggregate size of the BPC industry in India is close to USD 30 billion, comprising various segments such as fragrances, colour cosmetics, skincare and haircare cosmetics. The BPC industry is largely mass-market driven with the premium segment comprising a modest 4%. However due to rise in income levels, the premium BPC industry is set to rise fast in the foreseeable future. India is also seeing spike in demand for medical-grade cosmetic products, leveraging lab-tested ingredients. Also called as cosmeceutical, the market is sized at USD 2.03 billion and is growing at a CAGR of 22.54%, as per the study by The India Watch.

At, The India Watch, we can assist established brands, upcoming start-ups, cosmetic company owners, investors, funding houses, trade promotion agencies, D2C ventures etc. with curated market insights, consumer surveys, bespoke market research studies, market feasibility studies, etc. Through our customized market research solutions, we can also assist derma arms of pharma and personal care companies, Ayurvedic start-ups, private label entities, white label entities, lifestyle retail ventures with data-backed insights. Whether you want to launch a new product category, extend your product lines, introduce a D2C segments or venture into tier 2 & 3 markets, The India Watch can assist you make informed business decision with the help of cutting-edge market research and insights solution.

If you are international cosmetic and personal care brand and looking to enter into Indian market, then we can assist you with tailor market entry solutions to help you enter, establish and scale fast in the country. We can also partner with international consultants, trade consuls and embassies and work with them as India-side advisory.

How We can Assist Beuty and Personal Care Companies in India?

Market & Industry Intelligence

We provide comprehensive market intelligence on the Beauty & Personal Care segment including industry sizing, market projections, competitive information (direct and indirect), channel & distribution intelligence, consumer segmentation analysis, GTM strategy, growth and scalability plans, etc.
Consumer Research and Stakeholder Interviews

Through our consumer research studies and surveys, we gain valuable information pertaining to customer lifestyles, purchase triggers, price sweet spots, preferences & expectations, pain points and market gaps, etc. Similarly, we can extend our regular consumer market research to include in-depth stakeholder interviews, including but not limited to retailers, distributors, stockists, super stockists, e-commerce category managers, contract manufacturers, etc. to gain deeper market intelligence.

Feasibility & Investment Advisory

We undertake comprehensive marketing feasibility studies for upcoming start-ups, D2C brands, cosmeceutical ventures, lab-tested Ayurvedic enterprises, discerning investors, etc. covering market demand, value chain analysis, competitive information, financial viability, project positioning, investment analysis, revenue projections, risk assessment, and commercial sustainability before capital deployment.

Go-to-Market Strategy Reports

Our advisory extends beyond and consumer market research surveys and business feasibility studies. We can assist upcoming start-ups and new product launches with tailor made Go-to-Market study reports (GTM). Our GTM studies include market insights, consumer segmentation-targeting-positioning plans, market penetration strategies, distribution and retail planning, customer acquisition strategy, growth & scalability plans, etc.

India Market Entry for International BPC Ventures

We work closely with International Beauty & Personal Care businesses planning to enter the Indian market. Besides, we can also work with international advisories representing clients interested in Indian market and act as their local partner. Our India market entry services include a range of services including but not limited to market intelligence gathering, investment & business advisory, business establishment support and growth & expansion planning.

Sectors We Cover

Our experience spans a broad spectrum of segments in the Beauty & Personal Care Industry

• Ayurveda & wellness
• Fragrances & Perfumes
• Colour Cosmetics
• General skincare & haircare
• Derma-Grade Skincare
• Salons & Spas
• D2C personal care & cosmetic brands
• Cosmetic arms of pharma companies
• Lifestyle stores & retail
• Speciality Ayurveda
• Tooth Pastes & Oral Care
• B2B Lines of Business
• Japanese & Korean Beauty
Our Research & Advisory Capabilities

We support Beauty & Personal Businesses through a range of services:

• Market Size & Opportunity Assessment
• Market Trend analysis
• Demand Assessment
• Competitive Intelligence & benchmarking
• Consumer Deep Dive & Market Gap Assessment
• Consumer Segmentation, Targeting and Positioning
• Brand Perception Surveys
• Manufacturing Location Assessment & Site Selection
• Investment Opportunity Assessment
• Commercial Due Diligence
• Policy & Regulatory Intelligence
• Financial & Commercial Viability Assessment
• Risk Assessment & Mitigation
• Business Strategy & Growth Advisory
• GTM Strategy
• KPI Identification
• Business Feasibility Studies
• Investor Factsheets and Pitch Decks

Why Beauty and Personal Care Companies Choose The India Watch?

Industry-Specific Intelligence
Our team possesses a deep understanding of India's evolving agritech sector ecosystem, enabling us to deliver practical, research-backed insights and investment opportunities.

Research-Driven Strategic Decisions
Every recommendation is supported by rigorous market research, agriteh industry insights, competitive intelligence, commercial analysis, and sector-specific data to help clients make informed investment and business decisions.

End-to-End Strategic Advisory
From market assessment and feasibility studies to destination evaluation, expansion planning, investment advisory, and India market entry, we provide comprehensive support across every stage of the hospitality business lifecycle.

Pan-India Research Capability
With extensive research capabilities across metropolitan cities, Tier II and Tier III markets, semi-urban corridors, we deliver localized insights that enable businesses and investors to identify opportunities with confidence. Likewise, we have strong network across the value chain including but not limited to retailers, distributors, e-comm channels, etc. which helps to get access to robust data and insights.