Offering Market Research & Insights to India’s growing F&B Sector including Restaurants, Cafes, QSRs, Cloud Kitchens, Lounges,

Sized at around USD 60 billion, the Indian Restaurant and F&B industry is one of the major pillars of Indian retail. The sector is growing at a sweeping speed, backed by surge in discretionary income, change in lifestyle, rapid urbanization, growing popularity of food delivery apps and increased participation of women in workforce. In the F&B industry, QSRs play a pivotal role with an estimated market size of around USD 5.5 billion (9%). The segment is rising sharply due to smaller formats, affordable prices, quick services and scope of customization. Rise in student population and increase in working bachelors are further offering impetus to India’s growing QSR segment. In the QSR, besides burgers, pizzas and fries, other categories are also registering commendable growth. This includes grab and go options such as sandwich (organized sandwich market is sized at around USD 21 million), wraps, rolls, Belgian waffles, etc.

India is witnessing a spurt in demand for cafes, bakeries, smoothie bars as a powerful segment. Once believed to be an occasional hangout destination, these trendy spaces are now becoming integral part of modern consumer lifestyle. The segment alone is sized at over USD 1,100 million, growing at a CAGR of 25.6%, as per the research by The India Watch.

Due to interstate migration and surge in cultural awareness, the concept of ethnic/ regional eateries is going beyond Punjabi Dhabas and South Indian cafes. In the past 10 years, there has been significant rise in demand for Goan, Bengali, North Eastern, Chettinad, Kashmiri cuisines. Likewise, numerous international cuisines such as Arabic, Turkish, Mexican etc. are now becoming mainstream. Post Pandemic, the demand for cloud kitchens and digital first brands are also steadily rising due to cost optimization, data-driven targeting, and hyper-localized delivery models.

At, The India Watch, we can assist established Pan-India chains, mid-sized restaurant chains, upcoming food entrepreneurs, digital first start-ups, cloud kitchen owners, venture capital firms, local angel investors, hospitality operators etc. with tailor made market insights, consumer surveys, bespoke market research studies, market feasibility studies, etc. Through our customized market research and feasibility advisory solutions, we can assist business houses interested in India’s growing F&B industry, make risk-free business decisions. Our custom research solutions can help in identifying major consumer cohorts, map eating out and ordering behaviour and delve deeper into consumer perceptions. Our insights and advisory solution can render valuable data on aggregate market sizing, competitive landscape, TAM calculations, location viability, financial & business models, growth strategy, etc.

How We Help Restaurants and F&B Brands?

Our consulting and research services are designed to support Restaurant owners, F&B businesses, food entrepreneurs to maximize their ROI, reduce risk and make data-backed structured business decisions.

Market & Industry Intelligence

Whether you operate a branded chain or planning to start a standalone format, access to top-quality data & insights is instrumental for the success of your F&B business. At The India Watch, we can assist with valuable data & insights on market sizing & key industry trends, competition, location analysis, sourcing strategy, GTM approach, regulatory information, key success factors, etc.
Decoding Consumer Intelligence

Through our custom market research studies, we can decode valuable information about purchase behaviour, customer cohorts, category preferences, brand preferences & awareness, food ordering frequency, pain points & gaps, price preferences, portion size preferences, etc. Similarly, we can conduct in-depth interviews with industry stakeholders such as competition staff, other fellow food entrepreneurs, suppliers, delivery riders, food influencers, etc. to gain critical information.

Feasibility & Investment Advisory

For first time food entrepreneur planning to open a restaurant or an established brand entering a new category or geography, a feasibility study is must. Also known as project viability studies, it can assist a business owner understand the viability of the business, gain deeper market insights, evaluate the business model, and make the final go/no-go decision.

Go-to-Market Strategy Reports

Our advisory extends beyond and consumer market research surveys and business feasibility studies. We can assist upcoming start-ups and new product launches with tailor made Go-to-Market study reports (GTM). Our GTM studies include market insights, consumer segmentation-targeting-positioning plans, market penetration strategies, distribution and retail planning, customer acquisition strategy, growth & scalability plans, etc.

India Market Entry for International F&B Ventures

India is becoming popular destination for international F&B brands to enter and thrive. Across various popular categories such as burgers, pizzas, subs & sandwiches, bakeries & savouries, beverages, international brands are dominating the market. For international F&B brands planning to enter into India, we can offer bespoke market entry advisory services. The suite of services will include but not limited to market intelligence, on-ground data collection, market entry mode identification, business incorporation support, retail strategy, regulatory & compliance information etc.

Sectors We Cover

Our experience spans a broad spectrum of segments in the F&B and greater Food Retail Industry in India

• Fine dining Restaurants
• Casual Dining Restaurants
• Premium & Luxury Restaurants
• Cafes, Bakeries, Smoothie Bars, etc.
• Clubs & Lounges
• QSRs & Fast-food Centres
• Highway Dining and Way Side Amenities
• Ethnic Restaurants
• Subscription-based models
• Cloud Kitchens, Virtual Restaurants, and Digital First Brands
• Takeaways and Limited Dining Options
• Ice creams & frozen desserts
• Speciality & Global Cuisines
• Experiential Dining
Our Research & Advisory Capabilities

We support Beauty & Personal Businesses through a range of services:

• • Market Size & Opportunity Assessment
• Future Growth Projections
• Demand & Supply Assessment
• TAM, SAM, SOM Calculations
• Competitive Intelligence & Benchmarking
• Consumer Deep Dive & Behaviour Analysis
• Consumer Segmentation, Targeting and Positioning
• Location Assessment, Site Selection, and Catchment Analysis
• Investment Opportunity Assessment
• Commercial Due Diligence
• Policy & Regulatory Intelligence
• Raw Material Sourcing Strategy
• Financial & Commercial Viability Assessment
• Business Strategy & Growth Advisory
• GTM Strategy
• KPI Identification
• Risk Evaluation and Operational Mitigation Dashboard
• Go/ No-Go Decision Memo
• Business Feasibility Studies
• Investor Factsheets and Pitch Decks

Why Restaurant, Café and F&B Companies Choose The India Watch?

Industry-Specific Intelligence
Our team possesses a deep understanding of India's robust F&B industry and have worked across multiple clients across the length and breadth of the country. We have hands-on experience of working with first time food entrepreneurs as well as established national level brands. Brewing our rich experience across multiple segments such as restaurants, cafes, takeaways, lounges, cloud kitchens, casual dining eateries, we can assist our clients with actionable insights, practical know-hows and cutting-edge market intelligence.

Research-Driven Strategic Decisions
Every recommendation is supported by rigorous market research, consumer deep dive, competitive intelligence, category wise insights, on-ground site visits, etc. to help clients make informed investment decisions.

End-to-End Strategic Advisory
From market assessment and feasibility studies to investment potential evaluation, expansion planning, and new market entry, we provide comprehensive advisory across every stage of the business lifecycle.

Pan-India Research Capability
With extensive research capabilities across metropolitan cities, Tier II and Tier III markets, tourist destinations, suburbs & highways, we deliver localized insights that enable businesses and investors to identify opportunities with confidence. Likewise, we have strong network across the value chain including retail operators, food delivery partners, food entrepreneurs, chefs, serving staffs, farm producer organizations, food vloggers & Instagram influencers, etc. to offer incisive data and on-ground information.