Offering Consumer Research & Insights to India’s Growing Lifestyle & Fashion Industry

India is becoming the new ground for fashion and lifestyle business backed by growing per capita income, rapid rate of urbanization, transformation in consumer behaviour and spurt in digital retail. India’s attractive demographic divided with 65% population aged below 35 is further propelling the industry in the positive direction. Fashion podcasts, digital communities and grooming vlogs are gaining prominence in the country, which are further playing its part in lifestyle-focused business grow and thrive. India is one of the major nodes in global textile industry. The overall size of the textile industry in India is around USD 390 billion in 2026, growing at a CAGR of 12.1% since 2022. Annually the country exports textiles worth USD 35-40 billion, playing a pivotal role in the international textile supply chain.

The overall fashion and lifestyle retail landscape in India is multifaceted marked by the presence of exclusive brand outlets (EBOs), multi brand outlets (MBOs). Shop-in-shop formats, online market places (AJIO, Myntra, Meesho, Flipkart Fashion, etc) D2C websites, O2O models. Besides, there are niche luxury players mostly owned by designer labels. There is a small but growing foothold of pureplay digital native brands as well. Meanwhile, there is also growing interest towards private labels, as many prominent retailers such as Lifestyle, Westside, Pantaloons, Shoppers Stop, etc. have invested in them, lured by the long-term market potential.

The rise in influencer culture has also resulted in increased desirability for aesthetic bodies and fitness centric lifestyle amongst Indians of all groups and genders. In India, the penetration of gyms and fitness centres are less than 1%. Nevertheless, the segment is growing at a CAGR of 16.8% with tremendous potential for new gym and fitness centre chains, yoga studios, sports clubs, merchandise, supplements, wearables, etc.

At, The India Watch, we can assist established Pan-India chains, mid-sized chains, regional business houses. upcoming fashion entrepreneurs, digital first start-ups, standalone formats, venture capital firms, local angel investors, celebrity run brands, niche brands, luxury brands, import-export houses, etc. with tailor made market insights, consumer surveys, bespoke market research studies, market feasibility studies, etc. Through our customized market research and feasibility advisory solutions, we can assist business houses interested in India’s growing Fashion, Apparel and Lifestyle sector. Our custom research solutions can help in identifying major consumer cohorts, map buying & ordering behaviour and delve deeper into consumer perceptions. Our insights and advisory solution can render valuable data on aggregate market sizing, competitive landscape, TAM calculations, location viability, financial & business models, growth strategy, risk and mitigation roadmap, etc.

How We Help Fashion & Lifestyle Brands?

Our consulting and research services are designed to support Fashion Brands to learn more about the market, make a systematic consumer deep dive, identify the right KPIs, evaluate the optimal business model and maximize their ROIs through risk free decision making.

Market & Industry Intelligence

At, The India Watch, we can assist fashion and lifestyle business with tailor made insights and curated market intelligence. The scope of the study includes market size, trends, evolution, organized vs unorganized market share, future projections and retail penetration. It also includes competitive insights about upcoming and established brands, demand identification in global markets, growth drivers and limiting factor analysis, ecosystem and value chain assessment, etc.
Decoding Consumer Intelligence

Through our custom market research studies, we understand consumer behaviour in target markets. The scope of the market research study will include category wise preferences, purchase triggers, occasion-led vs casual purchase behaviour, repeat purchase cycles, price sweet spots, point of purchase, point of information gathering, etc. The research methodologies of customer research include quantitative surveys, qualitative surveys, in-depth stakeholder interviews, email surveys, retailer and distributor interviews, focus groups, etc.

Feasibility & Investment Advisory

The India Watch can assist with custom made feasibility studies for new business ventures, investors, private equity arms, venture capital firms, established ventures looking for brand or geography expansion, e-commerce startups, new product launch, etc. The scope of the feasibility studies includes market sizing, market trend analysis, competitive insights, value chain mapping, consumer insights, etc. It also includes ideal retail/ gtm strategy in target markets, sourcing strategy, financial model (revenue projection, CAPEX & OPEX mapping, ROI estimation, etc.), SWOT analysis, growth roadmap, key success factors, future scalability, and much more.

Go-to-Market Strategy Reports

Our advisory extends beyond and consumer market research surveys and business feasibility studies. We can assist upcoming start-ups and new product launches with tailor made Go-to-Market study reports (GTM). Our GTM studies include market insights, consumer segmentation-targeting-positioning plans, market penetration strategies, distribution and retail planning, customer acquisition strategy, growth & scalability plans, etc.

India Market Entry for International Fashion and Lifestyle Brands

India is becoming popular destination for international fashion brands to enter and thrive. Across various popular categories such as luxury fashion, watches, beauty products, home décor, sports equipment, sportswear, smart wearables, India offers conducive market opportunity for international business to thrive. For international Fashion brands planning to enter into India, we can offer bespoke market entry advisory services. The suite of services will include but not limited to market intelligence, on-ground data collection, market entry mode identification, business incorporation support, regulatory & compliance information etc. Besides, it also includes business match making, distributor identification, retail strategy, marketing & communication, event support, product launch campaigns, etc.

Sectors We Cover

Our experience spans a broad spectrum of segments in the wider fashion and lifestyle landscape.

• Apparel & Fashion industry
• Ethnic Fashion Businesses Houses
• Textile Manufacturing Plants
• Fashion & Lifestyle retail
• E-commerce Business set-ups
• Fitness Centres, Gyms & Gym gears, Online Fitness Platforms
• Jewelleries & Watches
• Fashion Accessories
• Home Utility & Household Essentials
• Stationary & Toys
• Festive & Gifting Products
• Sporting Equipment
• Sporting Complexes, Clubs, Gaming Zones, etc.
Our Research & Advisory Capabilities

We support Fashion Businesses through a range of services:

• • Market Size & Opportunity Assessment
• Future Growth Projections
• Demand & Supply Assessment
• TAM, SAM, SOM Calculations
• Competitive Intelligence & Benchmarking
• Consumer Deep Dive & Behaviour Analysis
• Consumer Segmentation, Targeting and Positioning
• Location Assessment, Site Selection, and Catchment Analysis
• Business Positioning Strategy
• Product Recommendation and Product Mix Strategy
• Business Model Evaluation
• Policy & Regulatory Intelligence
• Raw Material Sourcing Strategy
• Sales Potential Evaluation Strategy
• Financial & Commercial Viability Assessment
• Business Strategy & Growth Advisory
• GTM Strategy
• KPI Identification
• Risk Evaluation and Operational Mitigation Dashboard
• Go/ No-Go Decision Memo
• Business Feasibility Studies
• Recommended Business Model and Inventory Strategy
• Investor Factsheets and Pitch Decks

Why Fashion and LifeStyle Companies Choose The India Watch?

Deep Sector Knowledge
Our team possesses a deep understanding of India's robust Fashion and Lifestyle industry. Besides our regular analysts and consultants, we have subject matter experts who have directly worked in apparel and fashion industry in various capacities, including sales, marketing, operations, category management, brand custodianship, etc.

Research-Driven Strategic Decisions
Every recommendation is supported by rigorous market research, consumer surveys, competitive intelligence, detailed market estimations. category wise insights, on-ground site visits, to help clients make informed and data-backed investment decisions.

End-to-End Strategic Advisory
From market assessment and feasibility studies to investment potential evaluation, expansion planning, and new market entry, we provide comprehensive advisory across every stage of the business lifecycle.

Pan-India Research Capability
With extensive research capabilities across metropolitan cities, Tier II and Tier III markets, tourist spots, suburbs, we deliver localized insights that enable businesses and investors to identify opportunities with confidence. Likewise, we have strong network across the value chain including retailers, distributors, super stockists, floor managers, etc. which adds tremendous value to the data and insights that we collect.